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Fairtrade

One of the most widely recognised and trusted ethical labels in the world, the Fairtrade Mark shows that both producers and traders have met the stringent standards laid down by the organisation.

The Fairtrade Mark is an ethical certification whose main aim is to promote equality and sustainability in the farming sector. It dates back to the 1960s when small groups wanted to make a difference in developing countries by buying their products in an ethical manner. This included paying fairer prices and establishing direct trading partnerships with producers. Ultimately it promotes a way of farming that doesn’t harm either people or the environment.

Currently there are 29 certified wine producers in South Africa, making South Africa the largest producer of Fairtrade wine in the world. To further put this figure in perspective, there are a total of 97 Fairtrade certified businesses in South Africa at the moment.